Digital Marketing

 

Overview

Affiliate marketing is performance-based marketing that rewards customers or partners (affiliates) for designated actions that help market the brand.
SMstudy® Certified Affiliate Marketing Professionals help companies gain a wider reach for their products or services, which leads
to a stronger company image or brand name.

Successful candidates will be awarded the SMstudy® Certified Affiliate Marketing Professional certification by SMstudy after passing the exam.

Exam Format

  • Multiple choice
  • 80 questions
  • No negative marks for incorrect answers
  • 90-minute duration
  • Proctored online exam

 

Audience Profile

 

This certification is appropriate for anyone interested in becoming an Affiliate Marketing Professional.

Certification Prerequisites Target Audience Cost Of Exam
Experience Education
SCAFM-P Prerequisites Experience: None Prerequisites Education: SMstudy® Certified Digital Marketing Professional Certification and study the recommended processes in the SMstudy® Guide – Digital Marketing Target Audience: Anyone who is interested in becoming a Affiliate Marketing Professional Cost of Exam: Rs 16500

Prerequisites

There is no formal work experience prerequisite for this certification. However, it is mandatory to complete the SMstudy® Certified Digital Marketing Professional Certification and study all processes from Chapter 7 in the SMstudy® Guide – Digital Marketing book before applying for the SMstudy® Certified Affiliate Marketing Professional exam. All required resources are provided as part of the online certification course.

 
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Price: INR 16,500.00

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Overview

SMstudy® Certified Digital Marketing Specialists facilitate well-planned digital marketing strategies to meet the targets set by the overall Marketing Strategy. A SMstudy® Certified Marketing Strategy Specialist is able to define all marketing activities that use electronic devices connected to the internet to engage with customers. Specialists will also be able to plan, develop and optimize available digital marketing channels to achieve the objectives defined for a product.

Successful candidates will be awarded the SMstudy® Certified Digital Marketing Specialist certification by SMstudy after passing the exam.

Certification Prerequisites Target Audience Cost Of Exam
Experience Education
SCDM-S 3-years work experience Study of all processes in SMstudy® Guide- Digital Marketing book and 20 mandatory educational hours. Sales and Marketing Professionals Rs 28000

Exam Format

  • Multiple choice
  • 140 questions
  • No negative marks for incorrect answers
  • 180-minute duration
  • Proctored online exam

Audience Profile

This certification is appropriate for Sales and Marketing Professionals interested in becoming a Digital Marketing Specialist.

Prerequisites

Candidates should have a minimum of three years work experience. It is preferable to complete the SMstudy® Certified Digital Marketing Professional certification and study all processes in the SMstudy® Guide – Digital Marketing book before applying for the SMstudy® Certified Digital Marketing Specialist certification. It is also mandatory to earn 20 educational hours by attending Digital Marketing Specialist classroom training provided by a SMstudy approved VMedu Authorized Training Partner (V.A.T.P.).

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Price: INR 28,000.00

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Overview

The SMstudy® Certified Email Marketing Professional course is tailored to marketing specialists or enthusiasts wanting to understand how to use email as a marketing tool. Despite the growth of numerous online marketing channels, email marketing has remained one of the most effective channels for direct marketing to individual consumers and businesses. This course provides a comprehensive knowledge of the intricacies of email marketing. Certified Professionals understand the Do’s and Don’ts of emailing to a variety of target segments.

Successful candidates will be awarded the SMstudy® Certified Email Marketing Professional certification by SMstudy after passing the exam.

Certification Prerequisites Target Audience Cost Of Exam
Experience Education
SCEM-P Prerequisites Experience: None Prerequisites Education: SMstudy® Certified Digital Marketing Professional Certification and study the recommended processes in the SMstudy® Guide – Digital Marketing Target Audience: Sales and Marketing Professionals and Specialists. Cost of Exam: Rs 16500

Exam Format

  • Multiple choice
  • 60 questions
  • No negative marks for incorrect answers
  • 90-minute duration
  • Proctored online exam

Audience Profile

This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming an Email Marketing Professional.

Prerequisites

Candidates must pass the SMstudy® Certified Digital Marketing Professional exam and study all processes from Chapter 7 of the SMstudy® Guide- Digital Marketing book before applying for the SMstudy® Certified Email Marketing Professional.

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Price: INR 16,500.00

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Overview

Search Engine Optimization (SEO) involves a number of activities and initiatives that businesses can implement to achieve high search engine rankings. SMstudy® Certified SEO Professionals address both on-page and off-page ranking factors that affect a website’s or web page’s search engine rankings for specific search terms. This results in a high placement in a search engine’s “organic,” “natural,” or “unpaid” search results.

Successful candidates will be awarded the SMstudy® Certified SEO Professional certification by SMstudy after passing the exam.

Certification Prerequisites Target Audience Cost Of Exam
Experience Education
SCSEO-P Prerequisites Experience: None Prerequisites Education: SMstudy® Certified Digital Marketing Professional Certification and study the recommended processes in the SMstudy® Guide – Digital Marketing Target Audience: Anyone who is interested in becoming a SEO Professional Cost of Exam: Rs 16500

Exam Format

  • Multiple choice
  • 80 questions
  • No negative marks for incorrect answers
  • 90-minute duration
  • Proctored online exam

Audience Profile

This certification is appropriate for anyone interested in becoming a SEO Professional.

Prerequisites

There is no formal prerequisite for this certification. However, it is mandatory to complete the SMstudy® Certified Digital Marketing Professional Certification and study all processes from Chapter 7 in the SMstudy® Guide – Digital Marketing book before applying for the SMstudy® Certified SEO Professional exam. All required resources are provided as part of the online certification course.

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Overview

Search Marketing is the overall method of driving traffic to a company’s website through the use of search engines, including both organic search engine optimization and paid search strategies. SMstudy® certified Search Marketing Professionals effectively manage the company’s rankings in paid and organic listings on search engine result pages, achieve the marketing objectives and monitor the key metrics.

Successful candidates will be awarded the SMstudy® Certified Search Marketing Professional certification by SMstudy after passing the exam.

Certification Prerequisites Target Audience Cost Of Exam
Experience Education
SCSM-P Prerequisites Experience: None Prerequisites Education: SMstudy® Certified Digital Marketing Professional Certification and study the recommended processes in the SMstudy® Guide – Digital Marketing Target Audience: Anyone who is interested in becoming a Search Marketing Professional Cost of Exam: Rs 16500

Exam Format

  • Multiple choice
  • 80 questions
  • No negative marks for incorrect answers
  • 90-minute duration
  • Proctored online exam

Audience Profile

This certification is appropriate for anyone interested in becoming a Search Marketing Professional.

Prerequisites

There is no formal prerequisite for this certification. However, it is mandatory to complete the SMstudy® Certified Digital Marketing Professional Certification and study all processes from chapter 7 in the SMstudy® Guide – Digital Marketing book before applying for the SMstudy® Certified Search Marketing Professional exam. All required resources are provided as part of the online certification course.

 
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Overview

Web analytics involve the collection, measurement, and analysis of web data to understand the impact of digital marketing activities on customers and potential customers. The SMstudy® Certified Web Analytics Professional course introduces marketing specialists or enthusiasts to the world of website analytics and how data-backed decision making leads to improved customer online interaction.

Candidates will be awarded the SMstudy® Certified Web Analytics Professional certification by SMstudy after passing the exam.

Certification Prerequisites Target Audience Cost Of Exam
Experience Education
SCWA-P Prerequisites Experience: None Prerequisites Education: SMstudy® Certified Digital Marketing Professional Certification and study the recommended processes in the SMstudy® Guide – Digital Marketing Target Audience: Anyone who is interested in becoming a Web Analytics Professional Cost of Exam: Rs 16500

Exam Format

  • Multiple choice
  • 80 questions
  • No negative marks for incorrect answers
  • 90-minute duration
  • Proctored online exam

Audience Profile

This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming a Web Analytics Professional.

Prerequisites

The candidate should have passed the SMstudy® Certified Digital Marketing Professional exam and studied all processes from chapter 7 of the SMstudy® Guide –Digital Marketing book before applying for the SMstudy® Certified Web Analytics Professional.

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Price: INR 16,500.00

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